Privacy Policy/Terms & Conditions

Privacy Policy

Pumice & Willow is the trading name of S Varney Radiology LTD incorporated and registered in England and Wales with company number 14408225 whose registered office is at 15 Market Street, Standish, Wigan, England, WN6 0HW.

Pumice & Willow ("we", "our", "us" or "PW") is committed to protecting the privacy of all our clients, users of our website, our mobile applications and our services. Please read the following privacy policy that explains how we use and protect your information.

1. Contact Details

If you have any queries or requests concerning this privacy policy or how we handle your data more generally, please get in touch with us using the following details.

Tel: 07429748296

Email: pumiceliverpool@outlook.com

2. How We Collect Your Information

We collect your personal information when you interact with us or use our services. We also look at how visitors use our website, to help us improve our services and optimise customer experience.

We collect information:

when you create an account with us or you change your account settings;
when you place a treatment booking with us;
when you contact us directly; and
when you browse and use our website/mobile applications.

We also collect information from third party sites, such as advertising platforms and our fraud detection provider.

3. Information We Collect

As part of our commitment to the privacy of our clients and visitors to our website more generally, we want to be clear about the sorts of information we will collect from you.

When you use our services or place a treatment booking you may be asked to provide information about yourself including your name, contact details, email address, mobile number, relevant medical data, treatment details and payment information such as credit or debit card information.

We also collect information about your usage of our website or when you contact us or provide us with feedback, including via e-mail, letter, phone.

4. Information We Use

We will only process the data we collect about you if there is a reason for doing so, and if that reason is permitted under data protection law. We will have a lawful basis for processing your information: if we need to process your information in order to provide you with the service you have requested or to enter into a treatment booking; we have your consent; we have a justifiable reason for processing your data; or we are under a legal obligation to do so.

We may use personal data to respond to and to manage security options, accidents or other similar incidents, including medical and insurance purposes.

Where we need to in order to provide you with the service you have requested or to enter into a treatment booking, we use your information:

to supply the services you have requested;
to enable us to collect payment from you;
to contact you where necessary concerning our services;
to contact you in relation to applicable laws, regulatory requirements, government guidance and related;
to contact you in relation to health and safety.

We also process your data where we have a justifiable reason for doing so— for example personalisation of our service, including processing data to make it easier and faster for you to place orders. We have listed these reasons below:

to improve the effectiveness and quality of service that our clients can expect from us in the future;
to tailor content and advertising which is most relevant to you;
to enable us to help you with any enquiries in the most efficient way possible and to provide a positive customer experience;
to contact you for your views and feedback on our services and to notify you if there are any important changes or developments to our services;
to send you information by post about our products, services and promotions (if you do not want to receive these, you can let us know by getting in touch (please see Contact Details));
to analyse your activity on our website/mobile applications so that we can administer, support, improve and develop our business and for statistical and analytical purposes and to help us to prevent fraud;
to enforce our contractual terms with you and any other agreement, and for the exercise or defence of legal claims and to protect the rights of PW;
if you submit comments and feedback regarding our services, we may use such comments and feedback in any marketing or advertising materials.

Where we are under a legal obligation to do so we may use your information to:

create a record of your treatment booking;
comply with any legal obligation or regulatory requirement to which we are subject.

5. Direct Marketing

Where you have given your consent or where we have a justifiable reason for doing so (and are permitted to do so by law) we will use your information to let you know about our other products and services that may be of interest to you.

6. Information Retention

Information that we collect will be retained for as long as needed to fulfil the purposes outlined above, in line with our legitimate interest or for a period specifically required by applicable regulations or laws, such as retaining the information for regulatory reporting purposes.

When determining the relevant retention periods, we will take into account factors including:

our contractual obligations and rights in relation to the information involved;
legal obligation(s) under applicable law to retain data for a certain period of time;
limitations under applicable law(s);
our legitimate interests where we have carried out balancing tests;
(potential) disputes; and
guidelines issued by relevant data protection authorities.

Otherwise, we securely erase your information where we no longer require your information for the purposes collected.

7. Information Disclosure

We may share your information with third party service providers.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy when it is transferred to third parties.

If our business enters into a joint venture with, purchases or is sold to or merged with another business entity, your information may be disclosed or transferred to the target company, our new business partners or owners or their advisors.

We may also share your information:

if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation, regulatory requirement or guidance. This includes exchanging information with other companies and other organisations for the purposes of health and safety, fraud protection and prevention;
in order to enforce our contractual terms with you and any other agreement;
to protect the rights of PW.

8. International transfers of data:

In some cases the personal data we collect from you might be processed outside the UK/European Economic Area ("EEA"). These countries may not have the same protections for your personal data as the EEA has. However, we are obliged to ensure that the personal data that is processed by us and our suppliers outside of the EEA is protected in the same ways as it would be if it was processed within the EEA. There are therefore certain safeguards in place when your data is processed outside of the EEA.
We ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

your personal data is transferred to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission;
we use the EU approved Standard Contractual Clauses; and
where your personal data is transferred to third party providers based in the US, data may be transferred to them if they have self-certified under the Privacy Shield framework in relation to the type of data being transferred, which requires them to provide similar protection to personal data shared between the EU and the US.

Please contact us using the contact details above if you would like further information on the countries to which personal data may be transferred and the specific mechanism used by us when transferring your personal data out of the EEA.

9. Security

We adopt robust technologies and policies to ensure the personal information we hold about you is suitably protected.

We take steps to protect your information from unauthorised access and against unlawful processing, accidental loss, destruction and damage.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, we cannot guarantee the security of your data transmitted to our website and or mobile applications; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

10. Your Rights

Under data protection law, you may have a number of rights concerning the data we hold about you. If you wish to exercise any of these rights, please contact us, using the contact details set out above. For additional information on your rights please contact your data protection authority and see below.

Right to be informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this policy.

Right of access

You have the right to obtain access to your information (if we’re processing it). This will enable you, for example, to check that we’re using your information in accordance with data protection law. If you wish to access the information we hold about you in this way, please get in touch (please see Contact Details).

Right to rectification

You are entitled to have your information corrected if it is inaccurate or incomplete. You can request that we rectify any errors in information that we hold by contacting us (please see Contact Details).

Right to erasure

This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of certain of the information that we hold about you by contacting us (please see Contact Details).

Right to restrict processing

You have rights to 'block' or 'suppress' further use of your information. When processing is restricted, we can still store your information, but will not use it further.

Right to data portability

You have the right to obtain your personal information in an accessible and transferable format so that you can re-use it for your own purposes across different service providers. This is not a general right however and there are exceptions. To learn more please get in touch (please see Contact Details).

Right to lodge a complaint

You have the right to lodge a complaint about the way we handle or process your information with the national data protection authority.

Right to withdraw consent

If you have given your consent to anything we do with your information (i.e. we rely on consent as a legal basis for processing your information), you have the right to withdraw that consent at any time. You can do this by contacting us (please see Contact Details). Withdrawing consent will not however make unlawful our use of your information prior to withdrawal.

Right to object to processing

You have the right to object to certain types of processing, including processing for direct marketing and profiling. You can object by changing your marketing preferences, disabling cookies or by getting in touch (please see Contact Details).

11. Updates

This Privacy Policy replaces all previous versions. We may update at anytime so please check it regularly on our website for any updates. If the changes are significant, we will provide a prominent notice on our website including, if we believe it is appropriate, email notification of the changes.

This privacy policy was last updated: April 2025.

12. Complaints

If you’re not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) using the following details:

Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Website: www.ico.org.uk

Terms & Conditions

Client Treatment Terms and Conditions

Please ensure that you have read and understood the terms and conditions

1. Understanding and acknowledgement

1.1: The nature of the treatment will be explained to the client as well as its risk and permanent nature.

1.2: The client will receive written pre-treatment instructions and will read and confirm that they are fully understood.

1.3: The client will receive a written medical history form to complete at the time of reservation. The client must inform Pumice & Willow in advance of their procedure of all medical conditions he/she is aware of.

1.4: Pumice & Willow shall not be held liable for any damage occurring as a result of the client’s failure to disclose such details.

1.5: Pumice & Willow reserves the right to amend the terms and conditions at any time and without prior notice.

1.6: Pumice & Willow reserves the right to amend our pricing structure at any time and without prior notice.

2. Treatment

2.1: the treatment is the choice of the client and the client alone and the client agrees to any actions or conducts reasonably necessary to perform the treatment.

2.2: The client understands the limitations of the treatment and the expected outcome of treatment prior to commencement.

2.5: When undertaking a Pumice & Willow treatment the client accepts that they are paying for our expertise and experience, but not for a specific result. All photographic examples shown in the consultation and/or marketing material are for illustration purposes only and the client fully understands that no guarantee can be given as to the exact outcome of this or any other procedure.

2.7: The client understands that there may be discomfort associated with the treatment. Other side effects may include slight bleeding, redness, numbness and swelling.

2.10: For best results, the client must comply with our written and verbally given aftercare instructions and other post treatment appointments.

2.11: Pumice & Willow will not be held liable for any associated costs connected with having aftercare or follow up treatment to deal with any possible complications, this includes travel, accommodation or economic costs to the client relating to time taken off work or loss of potential earnings.

2.12: Pumice & Willow can provide a guideline as to how long any given procedure will take to complete. Due to numerous variables, the procedure may be shorter or longer than estimated.

2.13: Pumice & Willow reserves the right to cancel the procedure in the interest of client safety in such cases where the client is deemed to be under the influence of drugs or alcohol. In such an event, the deposit will be retained as a cancellation charge.

2.14: The deposit will be retained as a cancellation charge if it is deemed that the client has failed to disclose known medical conditions or other possible contra-indications to treatment in advance of their procedure that subsequently result in the cancellation of their treatment in the interest of client safety.

2.15: If a procedure is cancelled on the day on medical grounds, Pumice & Willow will advise of any measures the client needs to take and will attempt to reschedule the procedure. If the client does not wish to reschedule and/or cannot reschedule for medical reasons, the client will retain full payment for the procedure as a cancellation charge.

3. Payments

3.1: The client will be quoted a fee during a personal consultation.

3.2: A deposit of the amount detailed by Pumice & Willow must be paid in advance to secure the client’s procedure. Until such time as a deposit is placed, the client’s desired booking will remain available for other clients to reserve.

3.3: The balance will be paid prior to the procedure. Bank transfers must be initiated in advance to ensure all funds have cleared by the chosen procedure date.

3.4: We accept: Visa and MasterCard debit and credit cards as well as bank transfers. Please note we do not accept cheques, American Express or Laser cards.

3.5: If paying by card on your procedure day, please advise your bank of the payment in advance so that they are aware it is a genuine transaction. Payment must clear prior to the procedure commencing, so any issues with blocked transactions may result in the cancellation of your treatment and the retention of your deposit.

4. Appointments and Cancellations

4.1: A deposit will be charged to secure your booking. Should you cancel once the deposit has been placed or fail to arrive for your procedure, the deposit will be retained as a cancellation charge.

4.3: Pumice & Willow will endeavour to ensure that your procedure runs to schedule, however, for reasons beyond our control, we may need to cancel or postpone your procedure at short notice. In this unlikely event, every effort will be made to contact you in advance. We do not offer compensation if we cancel your procedure.

4.4: Pumice & Willow reserves the right to amend booked treatment dates. Such changes are rare and are undertaken in the client’s best interest and safety. In the unlikely event of a treatment date amendment, the deposit sum and other payments will be transferred to the next available date.

4.5: Pumice & Willow will not be liable for costs arising from scheduling changes in the provision of our services, including (but not exclusive to) travel costs, accommodation costs, any economic cost to the client relating to time taken off work or loss of potential earnings.

5. Personal Data

5.1: Any client personal data shared shall be processed in accordance with UK data protection legislation and Pumice & Willow privacy policy.

6. Intellectual Property

6.1: Pumice & Willow reserves all rights to its intellectual property. All rights are reserved and reproduction of part or all of the contents is prohibited.

7. Governing Law and Disputes

7.1: Pumice & Willow services are provided in accordance with UK law and any disputes shall be dealt with by the English courts. You irrevocably consent to the exclusive jurisdiction of the courts located in England in connection with any action arising out of or related to these Terms and waive any objection based on lack of personal jurisdiction, place of residence, improper venue forum non-convenience in any such action.